I just had an interesting issue show up on one of my FB business groups that I’m in. A member had purchased an online course and then decided it wasn’t for her. Now over a year later, she was wanting to sell her access to the course to another person. I happen to be in that course and am in contact with the owner and so I private messaged her to ask her if she was allowing it. Her response to me was that she had been taken so aback that she didn’t know how to respond to the request, so she said “ok.” However, the more she thought about it, she realized that in the end this cost HER money, since the person would be buying the course from someone else at a reduced cost, instead of signing up directly for the course.
What do you think?
People have asked me many times, what is it you are passionate about? Well, besides my grandchildren 🙂 I would have to say that I LOVE learning new things. And I tend to be a perfectionist, so I really strive to learn things the right way.
This leads to a pet peeve: spelling and grammar. If I pay money for your eBook or your eCourse, I expect it will be professional looking. If I start reading or watching and typos or grammatical errors pop up, I am going to start questioning my investment. I’m not saying that the occasional error is going to set me off, but when it’s fairly consistent throughout the copy, I am really feeling ripped off.
I LOVE eBooks and I LOVE eCourses. I offer editing/proofreading for both. I am now starting to offer editing/proofreading services IN EXCHANGE for the actual paid course or book. If this is something you might be interested in exploring, or if you know someone who might be interested, let me know in the comments.
You’ve worked hard, come up with the ideas, put the presentations together, and finally, you launch that online course. Then, you notice the typo, then another, and another. Or worse yet, one of the people who paid money for your course is unhappy, because they spotted numerous typos and grammatical errors in your copy.
I actually recently had an experience with an online course I purchased and was so disappointed by the errors in it. The value of that course was greatly diminished in my eyes. It was not an “I’m better than you” situation, it’s that I paid out hard-earned money for that professional instruction, and I feel like the course came across very amateurish because of the errors.
Even the smartest people need proofreaders and/or editors. It’s all too easy to get excited and rush to post your great ideas before you’ve read through them a second or even third time. Your reputation is greatly enhanced when your posts are spelled correctly, punctuated correctly, and are grammatically correct. The perceived value goes up.
The solution is to find yourself a good proofreader/editor. Yes, initially you will incur a cost, but when you see the results — a professional, well-constructed piece of copy– you will also reap the benefits; happy customers and more referrals, which equals more income.
As I sit here this morning perusing my various social media accounts, I am struck by the number of business people who send out posts with errors. These people are not stupid or ignorant; they are just so busy sending out their posts that they don’t re-read them or they just plain don’t notice the errors. So far this morning, I’ve read tweets with missing words or words used incorrectly, which leaves me to scratch my head and go “HUH?” I’ve also read some mystery posts on FaceBook and LinkedIn that just leave me puzzled.
I don’t mean to sound “holier-than-thou”, it’s just that these things jump out at me. Then the person who has posted it loses a little respect from me, at least business-wise. For your average social media user, errors aren’t that big of a deal, but if you are using social media to make money, then those errors definitely cost you. I am not the only one that clicks on to the next post, dismissing the one with errors as someone I can’t take seriously. I’ve purchased e-books with errors and it makes me cringe. I’ve taken online courses with typos and other errors, and immediately the value of that course is diminished in my eyes.
Spelling, grammar, and punctuation DO matter, especially when you are trying to be a professional and sell something, even if it’s just yourself. Sadly, many people just don’t care. I personally have edited or even deleted and rewritten something because of even a small error; I just can’t tolerate it.
Small business bloggers and social media entrepreneurs alike should be aware of how these things affect their branding. Your branding is everything, so it is worth it to make sure you are as accurate as you possibly can be.
Pam’s Business Solutions offers editing and proofreading services to small businesses, bloggers, and entrepreneurs.