As I sit here this morning perusing my various social media accounts, I am struck by the number of business people who send out posts with errors. These people are not stupid or ignorant; they are just so busy sending out their posts that they don’t re-read them or they just plain don’t notice the errors. So far this morning, I’ve read tweets with missing words or words used incorrectly, which leaves me to scratch my head and go “HUH?” I’ve also read some mystery posts on FaceBook and LinkedIn that just leave me puzzled.
I don’t mean to sound “holier-than-thou”, it’s just that these things jump out at me. Then the person who has posted it loses a little respect from me, at least business-wise. For your average social media user, errors aren’t that big of a deal, but if you are using social media to make money, then those errors definitely cost you. I am not the only one that clicks on to the next post, dismissing the one with errors as someone I can’t take seriously. I’ve purchased e-books with errors and it makes me cringe. I’ve taken online courses with typos and other errors, and immediately the value of that course is diminished in my eyes.
Spelling, grammar, and punctuation DO matter, especially when you are trying to be a professional and sell something, even if it’s just yourself. Sadly, many people just don’t care. I personally have edited or even deleted and rewritten something because of even a small error; I just can’t tolerate it.
Small business bloggers and social media entrepreneurs alike should be aware of how these things affect their branding. Your branding is everything, so it is worth it to make sure you are as accurate as you possibly can be.
Pam’s Business Solutions offers editing and proofreading services to small businesses, bloggers, and entrepreneurs.
The dilemma is real.
You are a solopreneur, you are building your business, and you are busier than ever. So busy, in fact, that you can’t keep up with your billing, your bill paying, and keeping your books up-to-date.
Hire a virtual bookkeeper.
What can a virtual bookkeeper do for you?
- Download your account info and reconcile your accounts
- Have your books ready for your accountant and/or tax preparer
- Pay your bills online
- Bill your clients
- Write past-due letters to late-paying clients
- Clean up your books or catch up your data entry
- Run financial reports for you
- Teach you how to do your bookkeeping (even if you don’t want to do it yourself, you should have some basic knowledge)
There is a variety of other things that some bookkeepers might be able to do. Remember, not all bookkeepers are accountants and that makes a huge difference in services offered, as well as the cost of such services. And not all bookkeepers and accountants do tax work either. So you need to be clear on what your needs are and what you can afford. Many people use a bookkeeper for the day-to-day work, and then their books are in great condition for the accountant/tax preparer. This saves you money; if your books are a mess, the accountant/tax preparer will end up costing you a lot more.
Share your thoughts with me and if you are interested in seeing what services you might need, just fill out our form here: Bookkeeping services
Why is it so hard to get started? Partly fear, partly having too many ideas and needing to narrow it down and find that “niche” to get into. The hardest step is the first one, the one that leads you to possible rejection and failure. Should you let that get you down? NO! Move ahead and learn from any rejections and failures. If you want to succeed, you have to make the effort in the first place. Not making any effort is the real failure. Start by connecting with people who know what they are doing, and learn all you can from them. You don’t have to repeat mistakes others have made to learn from them. You can learn from what they share that THEY have learned.
- What I have learned from getting ready to launch is: Put yourself out there. Don’t be afraid to jump in and pitch yourself and your work wherever you can.
- Don’t be afraid of rejection, learn from it. Same thing with failure; take the lessons you learn and apply them.
- Network, network, network. Find groups that are related to what you are wanting to do, learn from them, and share your knowledge. It’s a give and take scenario, and the more everyone contributes, the more everyone benefits.
- Don’t let perfectionism deter you. This is a big one for me, I tend not to want to do something at all if it’s not perfect. I am working to overcome this barrier and let myself be more vulnerable than I am comfortable with.
- Ask for help. There is always someone willing to share knowledge and there are lots of classes/webinars/groups that you can benefit from. Some are free; some are paid. As I gather some of these together, I will add them to a resource page..
Now to take that scary first step and hit the PUBLISH button..